Brand Identity / Packaging / UI / UX/Illustration

The brand is inspired by a trip to Hawaii, where enjoying a bowl of poke by the beach captured the essence of the island experience. The freshness of the fish, the gentle ocean breeze, and the warmth of the sun together evoke a sense of calm and connection to nature. The brand identity reflects the simplicity and balance of island life, using clean visuals and natural tones to convey freshness, relaxation, and the spirit of Hawaii wherever it is experienced.

Each element, from the flavor to the design, aims to make people feel as though they are on the island themselves, surrounded by sunshine, vibrant colors, and a sense of lively energy. The overall experience is bright, wholesome, and full of flavor, celebrating food that is both healthy and delicious.