UI/UX Design

Redesigned the SXSW (South by Southwest) Music App to elevate user experience and capture the festival’s dynamic energy. Designed the opening screen to organize navigation into six core sections: Home, Events, Event Details, Search, Schedule, and Artist Info, establishing clear information architecture from first tap. Applied a playful palette of pinks, purples, and soft blue gradients to convey vibrancy, balanced with clean, modern typography for clarity and usability.