CLIENT:
bb.q Chicken
New Menu DesignABOUT US:
Brand Identity / Marketing Design
The purpose of this project was to support the grand opening of bb.q Chicken’s Malden, MA location through the creation of targeted marketing materials and a refreshed drink menu design. The work centered on developing a localized email campaign to reach nearby residents and redesigning the drink menu to improve clarity, visual appeal, and alignment with the brand’s established identity.
The redesigned menu preserves the original color palette and brand typeface, Basic Sans, to maintain consistency with bb.q Chicken’s established identity. The focus of this update was to reorganize the information, improve clarity, and elevate usability while keeping the familiar visual tone and overall brand character that customers already associate with bb.q Chicken.
Previous Menu
bb.q Chicken Email CampaignThis email was designed to invite the Malden, MA community to the grand opening of bb.q Chicken, introduce the owners, and highlight the special events planned for the celebration. The goal was to create a clear and welcoming communication that encouraged attendance while reflecting the excitement of the launch. The design remains fully aligned with bb.q Chicken’s established brand style by using the signature color palette, brand typography, and the bold yet friendly visual tone that customers already recognize.
